amBX FRAGS QUAKECON 2007

Dallas, TX, USA - Philips amBX today unveiled an amBX-enabled multiplayer demonstration of id Software's QUAKE 4, which will be available for both the press and public to play on a dedicated amBX booth at QuakeCon, Dallas, USA, from 2nd to 4th August 2007.

QuakeCon is a free convention held every year in the Dallas area where PC gamers from all over the world make the pilgrimage to play on a giant gaming network in one room together, see the latest technology and compete in world-class tournaments. Volunteer run, QuakeCon is sponsored by id Software, makers of the hugely popular and successful DOOM, QUAKE and Wolfenstein series of games.

Shorthand for 'ambient experiences', amBX revolutionises the gameplay experience by extending the gaming world out of the screen and into the real world. amBX delivers a full 'sensory surround experience' by equipping game developers with a tool box to use light, colour, sound and even air flow through enabled devices, including the Philips amBX PC Gaming Peripherals range of LED colour-controlled lighting capable of representing 16 million different colours, rumble peripherals and variable speed desktop fans.

The Philips amBX team has crafted a mod for QUAKE 4 which, when played with amBX peripherals, will see fans, lights and rumble effects, including 360 degree environmental lighting, form an integral part of the gameplay. Players running and jumping in the game will actually feel the air move around them and the effect of landing and impacts. Weapons will generate custom effects, including surrounding light, rumble shudder and fan blast effects from the rocket launcher. On a more subtle level, rear view lighting is darkened when players use a weapon scope mode, to draw players into the sniper frame of mind. On the receiving end, damage feedback is displayed through a multi directional red light blood splatter and bullet impact vibration. Finally, power and pick ups are represented through different light effects, including a light blue aura for Quad Damage, pulsing red for Regeneration, a fast yellow pulse for Haste, green light for Health and blue light for Mega Health.

"Multiplayer gaming doesn't come any bigger than QUAKE and QuakeCon is our chance to show the world just how awesome FPS multiplayer gaming can really be with amBX," commented Jo Cooke, Chief Marketing Officer, Philips amBX. "Fragging will reach a whole new dimension with light, wind and rumble effects taking in-your-face explosions right out of the gaming screen and into the hall at QuakeCon."

"With thousands of the most enthusiastic gamers from all around the world attending, QuakeCon is a fantastic venue to introduce new game technology, " said Todd Hollenshead, id Software's CEO. "We are excited about having Philips as a new QuakeCon partner this year and seeing attendees duel it out in heads up QUAKE 4 matches enhanced by Philips' exciting new amBX technology. "

The amBX-enabled QUAKE 4 will be in good company as QuakeCon 2007 will be ground zero for never-before-seen gaming competitions, with the first official tournament using id Software's new landmark game, Enemy Territory: QUAKE Wars and the first ever "Quad Damage" tournament spanning all four QUAKE games.

Philips is setting a global standard by licensing the amBX technology to computer game developers, publishers and peripherals manufacturers including Codemasters, THQ, Introversion, Gearbox Software, Zombie, Riot Games, Brain in a Jar, Invictus Games, Instinct Technology, Kuju, Revolution, Sumo Digital, Rivers Run Red, Philips Peripherals & Accessories and SpectraVideo.

Philips is currently in the closing stages of agreements with a number of other high profile companies regarding amBX-enabling all kinds of games.

For more information go to www.ambx.com

Media contacts:

Mark Ward, Luke Geoghegan or Dean Barrett at Bastion Ltd.,

Tel: +44 (0) 20 421 7600 Fax: +44 (0) 20 7421 7601

email: mark@bastion.co.uk

Hans Driessen at Philips

Tel.: +31 40 2746692

email: hans.driessen@philips.com

About ID Software

id - defined by Freud as the primal section of the human psyche; id Software, located in Mesquite, Texas, was founded in 1991. From inception to present day, id Software has relentlessly provided technical, design and artistic leadership as an independent game developer and technology provider. Transcending the games industry, id's iconic brands such as Wolfenstein, DOOM, QUAKE and Enemy Territory have become staples of popular culture for generations of gamers. More information on id Software can be found at www.idsoftware.com.

About QuakeCon

Often described as the "Woodstock of Gaming" and going into its 12th year, QuakeCon® remains true to its original mission as an event created by gamers, for gamers. Sponsored by id Software and other industry-leading software and hardware manufacturers, QuakeCon continues to be run by a dedicated group of 30 year-round volunteers and more than 200 on-site volunteers. More than 6,000 people attended QuakeCon in 2006, and the event has expanded to include the entire series of QUAKE® games, Return to Castle Wolfenstein®, Wolfenstein: Enemy Territory®, DOOM 3®, and now Enemy Territory: QUAKE Wars.

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a global leader in healthcare, lifestyle and technology, delivering products, services and solutions through the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs approximately 124,300 employees in more than 60 countries worldwide. With sales of EUR 27 billion in 2006, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, personal care and home appliances, as well as consumer electronics. News from Philips is located at www.philips.com/newscenter.