All Points Bulletin (APB)
To increase its marketing and online capacity.
DUNDEE, Scotland — July 7th, 2010 — Realtime Worlds, a leading independent video game developer and publisher, today announces a restructure that reflects its intentions to give APB total support after launching successfully in Europe and North America.
Realtime Worlds, based in Dundee, Scotland, and Boulder, Colorado, will be increasing its marketing and online support capacity, as development requirements focus on future content releases for the 24/7 live service. Overall staffing levels for APB will increase, with a small number of redundancies expected as the game’s development cycle changes and a second development project is downscaled to provide 100% support on APB. However, the studio continues to recruit in other areas of the business, particularly relating to post-launch roles.
Gary Dale, CEO, said: “APB experienced a very smooth launch for an online dedicated game along with a great reception from consumers and we’re immensely proud of the game the team has produced. We now have to focus our efforts and resources on running APB as a 24/7 online live operation, creating new content and services for the future and ensuring the best possible experience for the players”.
About Realtime Worlds
Realtime Worlds is one of the largest and most successful independent game developers in the world. Founded in 2002 by Creative Director David Jones with gaming industry veterans Ian Hetherington and Tony Harman, and joined by CEO Gary Dale in April 2009, the company has grown to more than 300 exceptionally talented staff. Realtime Worlds’ experienced teams have a tremendous history of creating some of the world’s bestselling video games, including the global hit franchises ‘Lemmings’ and ‘Grand Theft Auto’
Realtime Worlds launched its first title, Crackdown, on Xbox 360 in early 2007. The debut game broke records for demo downloads, sold approximately 1.4 million copies, and won multiple awards including prestigious BAFTA and Develop Industry Excellence awards. Realtime Worlds released All Points Bulletin ( www.apb.com ) in June 2010 for the PC, a persistent, online action game with a contemporary urban setting and themed around celebrity, conflict, competition and creativity.