All-In-1 ZombieBox

FOR IMMEDIATE RELEASE

CARLSBAD, California -- October 1, 2010 -- Halloween comes early as Appy Entertainment unleashes the All-In-1 ZombieBox. Using Appy's own proprietary launcher technology, the All-In-1 ZombieBox bundles ten fun, full-featured zombie apps from ten independent developers into a single, .99 USD value package.

"October is Halloween month, and zombies are hotter than ever," said Appy Brand Director Paul O'Connor. "Our All-In-1 ZombieBox offers outstanding value to zombie fans everywhere, unleashing ten unique zombie apps for less than ten cents a piece!"

"iPhone gamers want value," said Appy CEO Chris Ulm. "The All-In-1 ZombieBox advances the state-of-the-art for bundled applications by offering a stylish, fun, and unified theme that's perfect for Halloween and beyond. These are the same, full-featured apps available for separate sale on the App Store -- this really is an unbeatable deal for gamers."

"The All-In-1 ZombieBox truly has something fun for everyone," said Appy Executive Producer Steven Sargent. "It's got blood and guts, of course, and brains! And guns, plenty of guns, plus tips for surviving a real zombie apocalypse. But it also has fish, and saws, and pizza, and go karts, and even a whale," Sarge added, laughing. "You'll have to check out the app to understand that last bit!"

The All-In-1 ZombieBox marks the debut of "Appy Spotlight," the publishing imprint for California-based micropublisher Appy Entertainment. Known for their best-selling FaceFighter series, Appy Entertainment's expansion into publishing marks the next phase in their evolution as a company. "We tentatively plan to release one more game this year under the Appy Spotlight imprint," O'Connor said, "and our output will ramp up in 2011, with more All-In-1 bundles and original titles."

Coordinating ten independent developers around the world was an enriching experience for Appy Entertainment. "All of our Appy Spotlight developers were great, just terrific," said Ulm. "We're extraordinarily fortunate to work with such a talented and forward-thinking group of developers. We asked a lot of these guys -- each of them had to adjust their own apps to be compatible with our unique Xcode framework created by our CFO, Marc-Antoine Argenton -- but they hit every deadline and the project came in on time and on budget. The Indie Spirit is alive and well at Appy Spotlight!"

Appy's All-In-1 ZombieBox features the following apps and indie developers:

Zombie Invasion -- Conniption Entertainment

Defcon Z -- Monkey Armada

Draw Slasher: Dark Ninja vs. Pirate Monkey Zombies -- Mass Creation

Zombie Saw -- L*U*K*E

Zombie Pizza -- Appy Entertainment

Zombie Nombie -- Smudgy Games

Apocalypse Zombie Fish -- The Binary Mill

Zombie Karts -- Cascadia Games

Zombie Apocalypse Manual -- PALIANTech

Zombie Whale Hole -- Cervo e.U.

PROMO CODE OFFER: A limited number of promo codes are available for All-In-1 ZombieBox for redemption on the U.S. App Store. Interested reviewers should contact Paul O'Connor ( paul@appyentertainment.com) to request a code.

SCREEN SHOTS:

http://www.appygamesblog.com/wp-content/uploads/2010/09/zombiepromise1.png

http://www.appygamesblog.com/wp-content/uploads/2010/09/zombiehome1.png

http://www.appygamesblog.com/wp-content/uploads/2010/09/spotlight1.png

About Appy Entertainment : Founded on Halloween 2008, micropublisher Appy Entertainment, Inc. makes apps for the social generation. Appy's games FaceFighter, Zombie Pizza, Appy Newz, and Tune Runner have been downloaded over five million times. All-In-1 ZombieBox marks the debut of Appy Spotlight -- Appy's 3rd-party publishing imprint dedicated to delivering games from independent developers around the world.

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NOTE TO EDITORS: Additional information is available online at www.appy spotlight.com. For even more information visit Appy’s development blog at http://www.appygamesblog.com/. Visit Appy Entertainment on the web at www.appyentertainment.com. Follow Appy on Facebook at http://www.facebook.com/pages/Appy-Entertainment/65812334055. Follow Appy on Twitter: @Appy. Connect directly to All-In-1 ZombieBox on the iPhone App store at http://www.appyplace.mobi/redirect/zombiebox

Appy and the Appy logo are trademarks of Appy Entertainment, Inc. Other company and product names may be trademarks of their respective owners.

Contact: Paul O’Connor  

Cell: 760 683 4486

Work: 760 729 4400

Fax: 760 730 1609

email:  paul@appyentertainment.com