Alienware: Celebrating 10 Years Of Dominance In The PC World

Athlone, Ireland - 26th October, 2006 - How does a plan for shaking up the PC market take shape? Is it born in the (hive) minds of two friends and incubated in a small home in Miami? Does the planet catch its first glimpse of the future when a single communiqué appears in a well-respected publication? After 10 years of innovation and groundbreaking success, are the thousands of users in fields ranging from gaming and creative design to engineering and business beginning to make believers and converts out of the world's population?

The answer is an irrefutable YES.

Alienware® - the leading manufacturer of high-performance desktop, notebook, media center and professional systems is celebrating its 10-year anniversary. That's 10 years of showing the world that PCs don't have to be dull grey boxes without personality, style or edginess; 10 years of building the most powerful PCs for the world's most demanding PC users - gamers; 10 years of design and performance innovations that have been recognised by countless business and technology publications; 10 years of work, planning and execution destined to make the next 10 years even more incredible and exciting. www.alienware.co.uk/10yearPR

"When I think about what we've been able to do for our customers and the PC market over the last 10 years, I'm humbled - but not so humbled that I can't look ahead and see that Alienware is going to keep on pushing the envelope," said Alienware CEO Nelson Gonzalez. "Since the inception of the company in 1996, delivering ultimate performance, unmatched style and uncompromising service have always been core to Alienware's DNA, and we'll continue moving forward and upward. We truly believe that the stars really are the limit. After all, we didn't name the company 'Alienware' just because it sounds cool."

Already a recipient of numerous product and service awards, Alienware shows no signs of slowing down. Within the past few months, the company was among the first in the industry to release notebooks featuring Intel® Core 2 Duo processors. In addition, Alienware recently introduced an enhanced version of its Aurora m9700 notebook - the industry's first 17" mobile system to feature 1GB of graphics memory. The Aurora m9700 now comes in two additional new colour options, Conspiracy Blue and Cyborg Green, and offers total graphics domination with NVIDIA® SLI technology.

Visit www.alienware.co.uk/10yearPR to view Alienware's innovation timeline over the last decade and see step by step how Alienware has truly reshaped the PC industry. Visitors to the site can go behind the scenes by listening to exclusive interviews with Alienware's co-founders, Nelson Gonzalez and Alex Aguila. Alienware is further celebrating the occasion with its 10 Year Anniversary Promotions: A Decade of Dominance campaign starting on October 25, 2006 which will offer customers the chance to save with special promotions on its most popular systems.

"We've had a lot of industry firsts during our 10 years in business thus far --- more than I could I have ever imagined back in 1996," said President and co-founder Alex Aguila. "And we remain completely committed to keeping the Alienware innovation engine running at warp speed by introducing better and more

innovative products into the market. We know customers are going to continue to remain highly passionate about what we offer because, ultimately, we are the customers --- we're building these machines to beat our own demanding standards. It's hard not to get excited about the next 10 years."

About Alienware

Alienware Ltd. manufactures high-performance mobile systems and computer desktop and leading-edge professional systems. Alienware offers unique and award-winning products that incorporate state-of-the-art components, innovative engineering and design, and unprecedented customer service. Alienware systems are available direct within the United States and Europe. For more information, please visit www.alienware.co.uk/10yearPR or call 0800 279 9751 within the UK or +353 906 456 500 outside the UK.

Alienware: Celebrating 10 Years of Dominance in the PC World

Among the first in the industry to release notebooks featuring Intel® Core 2 Duo processors

First 17" notebook to feature 1GB graphics memory

10 Year Anniversary Promotions: A Decade of Dominance campaign starting on October 25, 2006

Alienware Press Contact

Jackie Seear

The Verbal PR and Marketing

Tel: 01932 247294 (+44 1932 247294 outside UK)

jackie@the-verbal.co.uk

Web: www.alienware.co.uk/10yearPR

Mat Bettinson

Marketing Manager

UK & Ireland

Tel: 08700 624 379 (+44 (0)8700 624 379)

mat_bettinson@alienware.co.uk

Web: www.alienware.co.uk/10yearPR

Alienware EMEA headquarters

Alienware Limited

Unit 1

Blyry Court

Blyry Industrial Estate

Athlone, Co.

Westmeath,

Ireland

Tel: +353 906 456 516

Fax: +353 906 486 967

Web: www.alienware.co.uk/10yearPR