Advertising in Games forum announces details

Conference organiser The Game Initiative has revealed more details of the Advertising in Games Forum, a new event which is scheduled to take place in New York on April 14.

It's billed as the first conference to bring advertisers, publishers and developers together to discuss games as the "next wave" of marketing media.

A total of six sessions will take place over the course of the one-day event. They will focus on subjects such as the technologies which enable in-game advertising, and the means by which advertisers can collect data and feedback for maximum ROI.

There will also be sessions on the range of in-game advertising options, such as product placement and online POS, and on establishing mutually beneficial relationships between developers and agencies.

More than 20 industry professionals are lined up to speak. Mitch Davis, CEO of Massive Inc., will deliver a keynote speech addressing the impact in-game marketing has on publishing models, and showcase new research to demonstrate the brand support games can offer.

Other speakers include Dave Anderson of Activision, Tomas Melian of Vivendi Universal and Dave Tokheim of IGN Entertainment. Sponsors of the event include Microsoft, GameSpot, GameDev.net and Business Wire.

The Advertising in Games Forum is one of a wide range of industry events organised by The Games Initiative, who also produce the Austin Games Conference, the Wome's Game Conference, the Casual Games Conference and the How to Break Into the Industry programme.