Activision's Tony Hawk's Proving Ground Empowers Gamers To Create Their Personal Skating Legacy

FOR IMMEDIATE RELEASE

Santa Monica, CA - May 14, 2007 - This fall gamers will be able to command their skating destiny in Tony Hawk's Proving Ground from Activision, Inc. (Nasdaq: ATVI). For the first time, players will have the freedom to define their character, story and style based on the choices they make, the paths they choose and the style of skating they use on the proving grounds from Philadelphia and Baltimore to Washington, D.C.

Tony Hawk's Proving Ground features deeper customization than ever before, including a Video Editor with full-featured editing tools and visual effects for creating "epic skate videos," and a fully customizable online Skate Lounge where players can skate with friends in the ultimate pad. In addition, players will have the freedom to skate from single player to online seamlessly, as well as utilize new gameplay mechanics such as skateable terrain altering and building, and Bowl Carving, delivering the most empowered skating experience ever. Tony Hawk's Proving Ground also features even more Nail the Trick moves such as Nail the Grab and Nail the Manual intensifying the thrill of pulling off big tricks.

"Tony Hawk's Proving Ground drops players into the skateboarding world like never before," said Joel Jewett, president of Neversoft. "This is the largest, deepest and most compelling Tony Hawk game ever. You can skate the best lines, define your own style and produce your own videos. You can even take it further by tricking out your own Skate Lounge, where you can hang out and skate with others online. Proving Ground will throw you so deep into the lifestyle of skateboarding that you won't be able to get out. Hands down, it's the most exciting Tony Hawk title yet."

Tony Hawk's Proving Ground is in development by Neversoft for the Xbox 360 video game and entertainment system from Microsoft, PLAYSTATION®3 computer entertainment system, Wii home video game system, PlayStation®2 computer entertainment system, and Nintendo DS. The game is not yet rated by the ESRB and is scheduled for release later this year.

About Tony Hawk, Inc.

Tony Hawk, Inc. is a world leader in its field with the unprecedented ability to bring alternative sports and their unique lifestyle to the masses while maintaining an indispensable edge of authenticity with the market's hard-core, trendsetting audience. Founded by Tony Hawk in 1998 and based in Vista, CA, the company is organized into five segments: Merchandising, Events, Endorsements, Film and Digital Media. These lifestyle sports include skateboarding, BMX, Motocross, surfing and snowboarding. Consumer goods bearing the Tony Hawk brand have dominated several markets, including interactive games, skateboard hard goods, lifestyle apparel, toys, publications and more.

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.47 billion for the fiscal year ended March 31, 2006.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia, Spain, the Netherlands and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

Cautionary Notes Regarding Forward-Looking Statements: The statements made in this press release that are not historical facts are "forward-looking statements." These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, the findings of the special sub-committee, the effect of the special sub-committee's review and conclusions on, and other developments in, the informal inquiry opened by the SEC in July 2006 and the derivative litigation filed in July 2006 against certain current and former directors and officers of the company, the possibility that additional claims and proceedings will be commenced, including additional stockholder litigation, employee litigation, and additional actions by the SEC and/or other regulatory agencies, and direct and indirect expenses and diversion of management time resulting from or relating to the special sub-committee review and related regulatory proceedings and litigation, the company's ability to timely file required reports with the SEC, and the possibility that the company will be subject to delisting from The Nasdaq Stock Market due to its inability to timely file periodic reports under the Securities Exchange Act of 1934 or failure to satisfy other requirements for continued listing. Other factors that could cause Activision's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, without limitation, other litigation (unrelated to stock option granting practices), sales of the company's titles, shifts consumer spending trends, the seasonal and cyclical nature of the interactive game market, the company's ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of the company's products, adoption rate of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions, natural disasters, integration of recently acquired subsidiaries, and identification of suitable future acquisition opportunities. These important factors and other factors that potentially could cause actual future results to differ materially from current expectations are described in our filings with the SEC, including the company's most recent annual report on Form 10-K, quarterly report on Form 10-Q and current reports on Form 8-K. Readers of this press release are referred to such filings. The forward-looking statements in this press release are based upon information available to the company as of the date of the release, and the company assumes no obligations to update any such forward-looking statement. The company may change its intention, belief or expectation, at any time and without notice, based upon any changes in the enumerated factors or in the company's assumptions, or otherwise, and forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond the company's control and may cause our actual results to differ materially from our current expectations.

® 2007 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. All rights reserved. Tony Hawk is a registered trademark of Tony Hawk, Inc.

All other trademarks and trade names are the properties of their respective owners.