Activision(R) Announces Soldier Of Fortune(R) Payback For Xbox 360(TM), PlayStation(R)3, And PC

FOR IMMEDIATE RELEASE

Santa Monica, CA -- Oct. 9, 2007 - Activision, Inc. (Nasdaq: ATVI) announced today it will release the next generation of the long-awaited Soldier of Fortune game series this November with Soldier of Fortune® Payback. The saga continues with the organization known as "The Shop," where players take on the role of a hired mercenary blasting through brutal do-or-die battle scenes in the world's most dangerous criminal and terrorist hotspots.

Soldier of Fortune Payback evolves the signature gameplay of its predecessors with refined controls, tension-packed warzones, and an enemy damage system that may be shocking to even experienced FPS players. Boasting more weapons options than any previous Soldier of Fortune installment, Soldier of Fortune Payback's impressive arsenal includes an array of more than 30 weapons including sub-machine guns, assault rifles, sniper rifles, projectile explosives, weapon attachments and cutting-edge tactical weapons.

Soldier of Fortune Payback will satisfy online gamers with many of their favorite online multiplayer modes including Deathmatch, Team Deathmatch, Elimination, Team Elimination, Capture the Flag, and Demolition. Additional online options include maps tuned specifically for multiplayer action, persistent stat-tracking throughout the gamer's online career, and many server settings for custom online play.

The - storyline reflects today's trend of "outsourcing" wars. When a routine escort mission goes horribly wrong, freelance mercenary Thomas Mason finds himself battling an insidious enemy that knows no boundaries. Traditional armies can not handle these extremists - only underground guns for hire can fight a war this dirty and get results.

Soldier of Fortune Payback will be available for the Xbox 360 video game and entertainment system from Microsoft, the PLAYSTATION®3 computer entertainment system, and the PC. The game has been rated "M" for Mature by the ESRB and is scheduled for release in November 2007.

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Scandinavia, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. In this release they are identified by references to dates after the date of this release and words such as "will," "will be," "remains," "to be," "plans," "believes", "may", "expects," "intends," and similar expressions. These risks and uncertainties include, but are not limited to, sales of Activision's titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision's ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision's products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, customers, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities, limitations on our ability to issue stock and options and foreign exchange rate changes. Other factors that could cause Activision's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, without limitation, the further implementation, acceptance and effectiveness of the remedial measures recommended or adopted by the special sub-committee of independent directors established in July 2006 to review Activision's historical stock option granting practices, the board and Activision; the outcome of the SEC's formal investigation and the derivative litigation filed in July 2006 against certain current and former directors and officers of Activision relating to Activision's stock option granting practices, the possibility that additional claims and proceedings will be commenced, including additional stockholder litigation, employee litigation, and additional action by the SEC and/or other regulatory agencies, other litigation (unrelated to stock option granting practices),. , and the risks identified in Activision's most recent annual report on Form 10-K and recent reports on Form 8-K. The forward-looking statements in this release are based upon information available to Activision as of the date of this release, and Activision assumes no obligations to update any such forward-looking statement. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond our control and may cause actual results to differ materially from our current expectations.