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Activision Taps Hollywood Talent For Call Of Duty Titles

Actors Enlist For Double Duty on Call of Duty 2 and Call of Duty 2: Big Red One

FOR IMMEDIATE RELEASE

Santa Monica, CA - August 29, 2005 - Further immersing gamers into the gritty intensity of World War II, Activision, Inc. (Nasdaq: ATVI) has signed a squadron of actors to voice several of the main characters for Call of Duty® 2 and Call of Duty® 2: Big Red One.

In total, seven actors have joined the Call of Duty cast including:

  • Michael Cudlitz (credits include "Band of Brothers," "Live From Baghdad," "The Negotiator")
  • Rick Gomez (credits include "Band of Brothers," "Ray," "Sin City")
  • Frank John Hughes (credits include "Band of Brothers," "Catch Me If You Can")
  • James Madio (credits include "Band of Brothers," "Shark Tale")
  • Ross McCall (credits include "Band of Brothers," "EMR," "Hooligans")
  • Rene L. Moreno (credits include "Band of Brothers," "Last Flight Out")
  • Richard Speight Jr. (credits include "Band of Brothers," "Into The West")

From the creators of the original Call of Duty, the 2003 Game of the Year, Infinity Ward's Call of Duty 2 delivers an unparalleled portrayal of the chaos and intensity of WWII. Powered by a proprietary new engine, the highly anticipated sequel enlists players into four individual soldier stories as they overcome insurmountable odds in multiple, epic and grueling campaigns. The new Call of Duty also utilizes an all-new battle chatter system to provide authentic in-combat dialogue, delivering the ultimate wartime experience. Call of Duty 2 is scheduled for release this fall for Windows® PC and the Xbox 360TM video game and entertainment system from Microsoft. The title is not yet rated.

Building on the Call of Duty brand's hallmark cinematic, epic intensity of war, Call of Duty 2: Big Red One recreates the U.S. Army's famed Fighting 1st Infantry Division, known as the Big Red One, among the most decorated units ever, through a continuous storyline of legendary battles of WWII. The title also utilizes authentic in-combat dialogue as players are drafted into a variety of historic missions crucial to ultimate victory. Big Red One is in development by Gray Matter and Treyarch and slated for release this fall for the PlayStation®2 computer entertainment system, the Xbox® video game and entertainment system from Microsoft and Nintendo GameCubeTM. The title is not yet rated.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.4 billion for the fiscal year ended March 31, 2005.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia, Spain and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

The statements made in this press release that are not historical facts are "forward-looking statements". These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, retail acceptance of our products, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities. These important factors and other factors that potentially could affect the Company's financial results are described in our filings with the Securities and Exchange Commission, including the Company's most recent Annual report on Form 10-K and Quarterly Report on Form 10-Q. Readers of this press release are referred to such filings. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company's assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

®Activision Publishing, Inc. Activision and Call of Duty are registered trademarks of Activision Publishing, Inc. All other trademarks and tradenames are the properties of their respective owners.

Xbox® and Xbox 360TM are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.

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