Activision Releases Free Call Of Duty(R) 3 Multiplayer Bonus Map

FOR IMMEDIATE RELEASE

Santa Monica, CA - January 11, 2007 - Time to return to battle! Activision, Inc. (Nasdaq: ATVI) announced today the release of a brand new Call of Duty® 3 multiplayer Bonus Map, available for download free of charge in the Xbox Live® Marketplace for the Xbox 360 video game and entertainment system from Microsoft. The Bonus Map, named "Champs," transports players to Port Royal de Champs, France, where they will experience even more intense Call of Duty warfare that's great for close-quarters combat and non-stop action. The map will be available starting today for Xbox Live Gold subscribers, and January 18th for Xbox Live Silver subscribers.

Additionally, gamers can go head-to-head directly with the developers at Treyarch. On January 18th, players can test their skills against the game creators themselves on the Xbox Live online entertainment network from 11am to 2pm PST. Visit www.callofduty.com for information regarding players and server info.

Continuing to expand upon the multiplayer battle locales, the Valor Map Pack is due out shortly as well, complete with five new maps for more relentless WWII action.

Call of Duty 3 is rated "T" for Teen (blood, language and violence) by the ESRB.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.47 billion for the fiscal year ended March 31, 2006.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Sweden, Spain, the Netherlands and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

The statements made in this press release that are not historical facts are "forward-looking statements." These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, retail acceptance of our products, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation and an informal SEC inquiry, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities. These important factors and other factors that potentially could affect the Company's financial results are described in our filings with the Securities and Exchange Commission, including the Company's most recent Annual report on Form 10-K and Quarterly Report on Form 10-Q. Readers of this press release are referred to such filings. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company's assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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