Activision Names Joerg Trouvain Senior Vice President of European Publishing

SANTA MONICA, Calif., Mar 09, 2007: Activision, Inc. (Nasdaq:ATVI) today announced the appointment of video game industry executive Joerg Trouvain as Senior Vice President of European Publishing, where he will drive the company's European strategy and growth initiatives.

Mr. Trouvain's significant experience in management, sales, marketing and operations gives Activision a solid foundation to continue expanding its European business. Based in the U.K., Mr. Trouvain will report to Brian Hodous, Chief Customer Officer of Activision Publishing.

"We are delighted to welcome a seasoned industry professional of Joerg's calibre to Activision," said Brian Hodous. "His extensive experience in driving the growth of organizations will be a tremendous asset as we take advantage of the market opportunities afforded by the new console platforms, and Activision's exceptional FY08 slate, to continue building our leadership position in Europe."

Prior to joining Activision, he was Senior Vice President of sales and marketing at GN NETCOM, and held various positions with Electronic Arts, most recently as Managing Director and Vice President of Germany, Austria and Switzerland, where he increased the company's market share and revenue significantly. Mr. Trouvain also has held sales positions with BASF and Bertelsmann's media divisions, focusing on entertainment and music.

Mr. Trouvain joins Activision as Tricia Bertero returns to the U.S. in May 2007, after completing her two-year European assignment.

Brian Hodous paid tribute to Tricia Bertero's leadership and European vision in the preceding years, during which she successfully oversaw a period of organizational change in a challenging transitional market. "Tricia has been instrumental in setting a strong foundation to accelerate the growth of our European business," said Hodous. "She leaves us in a powerful position to drive the business from her groundwork and we thank her for the many contributions she made throughout her tenure."

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.47 billion for the fiscal year ended March 31, 2006.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia, Spain, the Netherlands and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

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