Activision extends licensing agreement with Marvel Comics
Activision has announced that its licensing deal with Marvel Comics has been extended, giving the publisher the right to produce games based on the X-Men and Spider-Man games until 2017.
Activision has announced that its licensing deal with Marvel Comics has been extended, giving the publisher the right to produce games based on the X-Men and Spider-Man franchises until 2017.
The original deal, which was due to expire in 2009, has proved a profitable one for Activision - the publisher has sold more than 25 million Marvel games already. The new agreement covers PC, console and handheld platforms.
"Spider-Man and X-Men are major global franchises. Because of this, it is always critical for us to partner with companies committed to maximizing success internationally, said Marvel president Bruno Maglione.
"Activision's results on a worldwide scale with these brands demonstrated to us that they can and will continue to do that."
Activision CEO Mike Griffith added: "This announcement further underscores the strength of our relationship with Marvel and reinforces our leadership position in the superhero genre."
"This agreement will allow us to continue developing exceptional games based on these legendary characters well into the future."