Selling games

Academy

How game studios can benefit from video game concerts

Soho Live CEO Gaetano Fazio gives insight into producing concerts, from adapting OSTs for a live performance, to booking musicians and general marketing strategies

Dec. 12, 2024 Gaetano Fazio

Academy

Quantifying the impact of creator programs

Gamesight's Nikolas Racelis-Russell explains how to capitalise on a creator program and what the value in having one is

Nov. 8, 2024 Nikolas Racelis-Russell

Academy

How your original indie IP can engage audiences beyond the game

Christian Lövstedt, CEO of Battle of Polytopia studio Midjiwan, share lessons about how indie game makers can expand their IP (without needing a trip to Hollywood!)

Oct. 10, 2024 Christian Lövstedt

Academy

A guide to culturalizing mobile games through live operations

EA Mobile's Oindrila Mandal uses a product management lens to demystify how to culturalize mobile games for global audiences

Aug. 28, 2024 Oindrila Mandal

Academy

'Steam is a supermarket, and your game is beans' - A guide for reluctant marketers

At Develop Brighton, marketing experts gave tips to promoting your game even if you don't have any interest in it

July 23, 2024 Marie Dealessandri

Academy

Tips for navigating the PR landscape

Playstack's Wout van Halderen gives key PR advice for indie devs looking to successfully market their game, following the publisher's successful release of Balatro

June 24, 2024 Wout van Halderen

Academy

Mock reviews and game evaluations: what are they, and why are they useful for devs?

We speak to industry experts about the insights mock reviews and evaluations can provide ahead of a game launch

June 12, 2024 Emma Kent

Academy

"Guess I'll just piss on the floor": Baldur's Gate 3's top TikTok tips

Larian creative content manager Ben Maltz-Jones on running your TikTok like a fan account and other takeaways for the social media platform

April 3, 2024 Brendan Sinclair

Academy

The definitive primer for publishers and developers on striking deals with influencers

Gamesight's Emilee Helm shares five influencer marketing strategies, and how to identify good offers from bad ones

March 28, 2024 Emilee Helm

Academy

Four ways to build better indie marketing campaigns

20ten's director of gaming Luke Fisher gives tips on how to keep players engaged

Feb. 26, 2024 Luke Fisher

Academy

An introduction to mobile user acquisition

AppQuantum's Vladislav Samarin explores the basics of mobile marketing, and what you can expect between running in-house UA, working with an agency, and mobile publishing

Feb. 5, 2024 Vladislav Samarin

Academy

Are your game monetisation techniques going to remain legal?

Lewis Silkin's Fleur Chenevix-Trench and Nick Allan go through the recent EU and UK consumer law changes that game developers and publishers should be looking out for

Oct. 19, 2023 Fleur Chenevix-Trench, Nick Allan

Academy

Harnessing the power of player feedback

King's Sabrina Carmona gives advice on balancing player desires with a game's creative vision

Oct. 4, 2023 Sabrina Carmona

Academy

Why VR needs a new playbook – and where the industry should start

ForeVR Games' CEO Marcus Segal, who helped scale Zynga in the early days, identifies key areas of improvement for VR to finally see widespread adoption

Sept. 19, 2023 Marcus Segal

Academy

The five deadly traps of user acquisition

Phoenix Games' Justin Stolzenberg offers a survival guide for any studios struggling to improve the profitability of their mobile game

Sept. 5, 2023 Justin Stolzenberg

Academy

New loot box transparency guidance in the UK – is it game-changing?

Fieldfisher goes through the new guidance's requirements, and what it means for game businesses in practice

Aug. 14, 2023 John Brunning, Lorna Cropper & Paul Lanois

Academy

The overlooked keys to launching and sustaining games-as-a-service

As many GaaS have recently come to an end, Gamesight’s Yane An shares her golden guide to help teams build and evolve live service titles

May 23, 2023 Yane An

Academy

Comparing space oranges and zero-G apples: A deep dive into Everspace's Steam launch

Rockfish CEO Michael Schade busts some myths around Steam Early Access, wishlists, pricing, Game Pass, and more

May 10, 2023 Michael Schade

Academy

3 ways to bring more creativity into mobile game marketing (that don't just mean hiring Hollywood talent)

Metacore's CEO Mika Tammenkoski shares mobile marketing tips following Merge Mansion's viral Pedro Pascal ad

May 4, 2023 Mika Tammenkoski

Academy

Give me the money: A mobile funding application guide

AppQuantum's Victoria Beliaeva details the whole process to get investment for a mobile project

April 25, 2023 Victoria Beliaeva

Academy

Five tips to building developer-publisher relations

Playstack's Harvey Elliott shares advice about what studios should look out for in a publisher, and how to make sure that relationship works out

April 11, 2023 Harvey Elliott

Academy

The blueprint for building a press kit

Game developers advise how to make a media kit effective for journalists and content creators

March 9, 2023 Jeffrey Rousseau

Academy

Key licensing tips from working with big brands

Having worked on IP such as Portal and Lego, ClockStone's Tri Do Dinh gives advice on targeting, obtaining and working on licensed games

Feb. 27, 2023 Tri Do Dinh

Academy

Marketing tips to have a successful Early Access phase

Michal Napora shares his experience with EA titles and how to nurture a community that you will love spending time with – and vice versa

Feb. 10, 2023 Michal Napora

Academy

A crash course in porting your game to mobile

In a PGC talk, Playdigious' Xavier Liard explored mobile opportunities for PC and console titles, and the do's and don'ts of porting

Feb. 1, 2023 Marie Dealessandri