ABANDON MOBILE UNVEILS NBC SPORTS REAL GOLF GAME AT AMERICAN
CENTURY CHAMPIONSHIP
Leading Mobile Entertainment Company Joins Ranks with NBC and
Top Celebrities for Charity Golf Tournament and Mobile Golf Game
Release
MALIBU, CA and NEW YORK, NY - July 11, 2006: Celebrities, Games
and Golf are the main attractions in Lake Tahoe at this year's
17th annual American Century Championship Celebrity Golf Event
as Abandon Mobile, a leading entertainment company that
specializes in integrating interactive, film, television, and
broadcast content with mobile media, announces the release of
NBC Sports Real Golf. Unveiled for the first time at the NBC
owned American Century Championship, July 11-16, at Edgewood
Golf Resort, Lake Tahoe California, NBC Sports Real Golf will
soon be available on major wireless phone networks in North
America. The best in sports and entertainment tee up for the
17th annual charity event benefiting the Lance Armstrong
Foundation and Autism Speaks. As the most prestigious celebrity
tournament in golf, The American Century Championship attracts
over 200 media personnel representing close to 80 different
media outlets across the country. Celebrity players include
such notable names as Donald Trump, Chris Webber and Ronde
Barber, as well as Ben Roethlisberger, Charles Barkley, John
Elway, and Mario Lemieux from a field of 78 stars. "Thanks to
our sponsors and media affiliates, Lake Tahoe is set for a
fantastic week of perfect weather, fun games, and an exciting
field of celebrity participants," said Phil Weidinger,
Tournament Media Director. "Along with the schedule of evening
activities at the casino resorts throughout the week, this year
is bringing an additional element of excitement with Abandon
Mobile's launch of NBC Sports Real Golf game, which is the
first NBC Sports licensed golf game on mobile." "We couldn't
think of a more perfect event to showcase the much anticipated
arrival of NBC Sports Real Golf mobile game," said Jamie
Ottilie, President and COO, Abandon Mobile. "With
photorealistic golf settings, as well as the ability to choose
your own clubs and set variable course conditions, NBC Sports
Real Golf is set to bring the excitement and challenge of golf
to gaming and sport enthusiasts of every age." NBC Sports Real
Golf users can also encourage others to 'tee up' by taking
advantage of the game's 'tell-a-friend' option made available
through Cascada Mobile's TAG referral distribution technology.
Developed by Abandon Mobile, which holds the exclusive license
for NBC Sports mobile games, Real Golf offers players the
highest degree of realism available on consumer mobile handsets
today. For details concerning the American Century Championship
please visit http://www.tahoecelebritygolf.com. For more
information about NBC Sports Real Golf, or Abandon Mobile
products and services, please call 310-317-9665 or visit
www.abandonmobile.com. About Abandon Mobile Abandon Mobile is a
leading entertainment company that specializes in integrating
interactive film, television, and broadcast content with mobile
media. Recently, Abandon acquired Lucky Chicken Games, a
Malibu, California-based game developer whose management team
has over 50 years combined game development experience. In
August 2005, Abandon Mobile entered into an exclusive worldwide
partnership with NBC Sports to bring NBC Sports branded games
to mobile phones. Abandon Mobile's games are carried
domestically on Verizon, Cingular, Sprint and T-Mobile, and
distributed internationally through top carriers and delivery
services such as China Mobile and China Unicomm (China),
Vodafone and T-mobile (Europe), and Yahoo Mobile WAP (Thailand,
Singapore, and India). Headquartered in New York, and with
offices in Malibu, California, Abandon Mobile is backed by
Abandon Entertainment and GF Capital Partners. About Cascada
Mobile Cascada Mobile brings the power of referral marketing to
the mobile ecosystem by facilitating the recommendation of
applications, content and branded mobile marketing initiatives
across carriers, handsets and even geographic borders. Through
its patent pending TAG referral distribution system, Cascada
enables wireless carriers, mobile content publishers and brand
marketers to capitalize on the world's most influential form of
advertising - word of mouth promotion. Cascada's TAG technology
can dramatically boost awareness, penetration and consumer
adoption by powering the super-distribution of virtually any
form of mobile application, content or marketing campaign. TAG
leverages existing technology infrastructure and is fast and
easy to implement. It provides customers with an immediate
boost in revenues and greater breadth in reach for mobile
content and marketing campaigns. # # # MEDIA CONTACT: Eric
Gonzalez Kohnke Communications for Abandon Mobile 415.777.4000
eric@kohnkecomm.com -- No virus found in this incoming message.
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268.9.10/384 - Release Date: 7/10/2006
