Abandon Mobile Launches NBC Sports Real Golf Mobile Game On North American Wireless Networks
MALIBU, CA and NEW YORK, NY - August 15, 2006: Abandon Mobile, a leading mobile entertainment company, today announced the release of "NBC Sports Real Golf." Unveiled for the first time at The American Century Championship Celebrity Golf Tournament in July, "NBC Sports Real Golf" brings the thrill and excitement of golf to mobile users everywhere. The most realistic mobile golf game to date will make its debut in North America on Cingular Wireless and other J2ME carriers.
Just like real golf, "NBC Sports Real Golf" the mobile game offers hardcore and casual gamers an accessible title that is easy to pick-up, but hard to master. With photorealistic images, a variety of club selections, and the ability to set variable course conditions, such as wet and slow or firm and fast, "Real Golf" allows you to personalize your experience for more challenging game play. Hit long or short, hook or slice, it's up to you to manage the course conditions and test your shot making skills! The game features video commentary from NBC Sports announcer Dan Hicks, as well as hidden and unlockable elements such as gophers and birds that appear randomly throughout the game, and a daunting 19th hole, par 8, 1320 yard hole for players who complete a round in par or better.
"We are thrilled to bring our loyal sports and golf fans a challenging golf game that they can take with them wherever they go," said Gary Quinn, NBC Sports' director of business development. "Abandon Mobile has been a key strategic partner for us in bringing NBC Sports branded games to mobile and "Real Golf" is no exception. We think "Real Golf" is a title that also resonates well with older males --- a demographic that is far too often ignored when it comes to engaging mobile content."
"Golfers and gamers will find an exceptionally high-degree of realism with 'NBC Sports Real Golf,' which offers a fully immersive experience that is unlike any other golf title on mobile today," said Jamie Ottilie, President and COO, Abandon Mobile. "'Real Golf' is unique in that it allows users to customize their experience, unlock hidden elements, and even challenge friends to beat your lowest score!"
Developed and published by Abandon Mobile, which holds the exclusive global license for NBC Sports mobile games, "Real Golf" is perfectly suited for gaming and sports enthusiasts of all ages. In addition to personalization settings, gamers can take advantage of a 'tell-a-friend' option made available through Cascada Mobile's TAG referral distribution technology.
For more information about "NBC Sports Real Golf," or Abandon Mobile products and services, please call 310-317-9665 or visit www.abandonmobile.com.
About Abandon Mobile
Abandon Mobile, a partnership of Abandon Entertainment and GF Capital Management & Advisors, specializes in developing and publishing entertainment content for mobile media.
Through the company's relationships with leading carriers and direct access to established media companies, Abandon Mobile is able to secure top media properties and extend brand value through cross-promotional SMS campaigns and the integration of event broadcasts into alternative media channels. In late 2005, Abandon Mobile entered into an exclusive worldwide partnership with NBC Sports to create mobile games based on popular television content and bring them to wireless subscribers. These first licenses included NBC Sports Winter Games, as well as NBC Sports "Heads-Up Poker" and "Real Golf."
Abandon Mobile's games are carried domestically on Cingular, Verizon, Sprint and T-Mobile and distributed internationally through top carriers and delivery services such as China Mobile and China Unicomm (China), Vodafone and T-Mobile (Europe), and Yahoo Mobile WAP (Thailand, Singapore, and India).
Headquartered in New York and with offices in Malibu, California, Abandon Mobile is funded by GF Capital Management & Advisors and Abandon Entertainment, which owns and acquires valuable media content including film, television properties and revenue producing online games.
About Cascada Mobile
Cascada Mobile brings the power of referral marketing to the mobile ecosystem by facilitating the recommendation of applications, content and branded mobile marketing initiatives across carriers, handsets and even geographic borders. Through its patent pending TAG referral distribution system, Cascada enables wireless carriers, mobile content publishers and brand marketers to capitalize on the world's most influential form of advertising - word of mouth promotion. Cascada's TAG technology can dramatically boost awareness, penetration and consumer adoption by powering the super-distribution of virtually any form of mobile application, content or marketing campaign. TAG leverages existing technology infrastructure and is fast and easy to implement. It provides customers with an immediate boost in revenues and greater breadth in reach for mobile content and marketing campaigns.
MEDIA CONTACT:
Eric Gonzalez
Kohnke Communications for Abandon Mobile
415.777.4000
eric@kohnkecomm.com