A4T Secures A Deal For The Simpsons - One Of The Most Successful TV Licenses In The UK

Accessories 4 Technology (A4T) and 20th Century Fox Licensing and Merchandising are delighted to announce the launch of a range of The Simpsons branded video game accessories. The deal, agreed at the beginning of the year, includes accessories for all existing consoles in the marketplace and future products to be developed for the new formats as and when they are launched.

A4T, under its 4Gamers brand, has considerable experience of handling both console and character licenses and believes that The Simpsons opportunity is a perfect extension to its portfolio. Andrew Shephard, Managing Director, A4T explains, "The Simpsons show has a cult following in the UK and appeals to our target consumers. With the ongoing broadcast of the show on terrestrial and satellite TV, we feel that securing a licence to develop specifically designed Simpsons branded video gaming accessories at this time is a tremendous coup for our company."

"Our product development team are currently working on the initial launch line up targeted at the crucial Back to School season later this summer" added Bill Stirling, Sales Director, A4T. "The Simpsons property adds a new and exciting dimension to our product offering, and we will ensure that retail is presented with a finished product line up that will appeal to all key demographics."

For further information please contact Jane Dixon, Marketing Manager, Accessories 4 Technology Limited.