A4T FINALISE DEAL WITH 20TH CENTURY FOX FOR ONE OF THE
BIGGEST TV LICENSES IN THE UK
Accessories 4 Technology (A4T) and 20th Century Fox are
delighted to announce the launch of a range of Simpson's
branded video game accessories. The deal agreed at the
beginning of the year includes accessories to support existing
consoles in the marketplace and products for the new formats as
and when they are launched. A4T own 4Gamers, the number one
third party video game accessory brand in the UK, and have
managed branded accessories for leading brands such as
Microsoft, Sony and Nintendo. "The Simpson's show has a cult
following in the UK and appeals to our target demographic,"
explained Andrew Shephard, Managing Director, A4T. "We felt
that with the commitment from 20th Century Fox to future series
of the show and the planned introduction of a range of new
software next year, that the brand extension into the video
gaming accessories was a very logical step." "Our product
development team are currently working on the accessories that
will be included in the range. This will include products for
all the existing consoles in the marketplace as well as future
console launches" confirmed Bill Stirling, Sales Director, A4T.
"We are aiming to launch the products for the crucial Back to
School season this year." For further information please
contact Darren Scott, Sales Manager, Accessories 4 Technology
Limited. dscott@a4t.co.uk ABOUT FOX LICENSING &
MERCHANDISING A recognized industry leader, Twentieth Century
Fox Licensing and Merchandising licenses and markets properties
worldwide on behalf of Twentieth Century Fox Film Corporation,
Twentieth Television and Fox Broadcasting Company as well as
third party lines. The division is aligned with Twentieth
Century Fox Television, the top supplier of primetime
entertainment programming to the broadcast networks. About THE
SIMPSONS Homer, Marge, Bart, Lisa and Maggie take traditional
family life and turn them upside down in FOX's critically
acclaimed series, THE SIMPSONS. Exploding into a cultural
phenomenon in 1990, THE SIMPSONS remains one of the most
visible and marketable properties both domestically and
internationally. This Emmy Award®-winning series is now in the
history books as the longest-running sitcom currently on
television and the longest-running animated show in television
history. THE SIMPSONS is also noted for its famous celebrity
guest voices such as Michelle Pfeiffer, Mel Gibson, Elizabeth
Taylor, Kim Basinger, Danny DeVito and musical guests Mick
Jagger, Keith Richards, Britney Spears and Aerosmith. THE
SIMPSONS is currently airing their 17th season and in
production on their 18th season. Accessories 4 Technology
Limited A4T own 4Gamers, one of the leading Third Party brands
in the Video Gaming Accessory marketplace. A4T have extensive
experience of managing licenses including First Party video
gaming accessories. For further information about the full
range, please contact: Darren Scott Sales Manager A4T Ltd
dscott@a4t.co.uk Copyright Lines: Twentieth Century Fox Film
Corporation. All Rights Reserved. Garfield 2. Eragon. Ice Age
2. Robots. The Simpsons. Family Guy. Fox Film Icon are
Trademarks of Twentieth Century Fox Film Corporation. For
further information, please contact: Fru Grace or Hannah Aspey
Energy PR +44 (0)1993 823 011 fru@energypr.co.uk
hannah@energypr.co.uk
