4th Phase Of Gamexpert To Launch At Hong Kong Trade Fair

News by GamesIndustry.biz Contributor

Published on Sept. 15, 2006

For Immediate Release

Pinpoint Consumer Electronics is to officially launch Phase 4 of its specialist gaming brand Gamexpert at the Autumn Edition of the Hong Kong Electronics Fair this year.

Phase 4 of Gamexpert, which is being billed as 'outstanding products to change your year', will consist of 10 exciting new SKU's for the DS/DS Lite, XBox 360, PSP and PS2 and have been designed for gamers by gamers to incorporate unique selling points for retailers looking to maximise sales opportunities in their stores. The latest additions to Gamexpert's rapidly expanding portfolio demonstrate the brands ability to continuously produce innovative products in timely response to changing consumer demand.

Stuart Perriam, Business Development Director for Pinpoint and Head of Product Development for the Gamexpert brand will be at the Hong Kong Electronics Fair at the Convention Centre in Hall 2, Booth 2A10, from October 13th - 16th to discuss both Phase 4 and existing Gamexpert products with retailers.

Stuart will also be available to discuss direct import and private label requirements with customers. Interested parties are advised to book an appointment with Stuart prior to the show if they would like to discuss either of these services provided by Pinpoint.

Highlights from the new Phase 4 include the following:

PSP Hi-Fi (MSRP £199.99)

One of the undisputed leading products from Gamexpert Phase 4 is the PSP Hi-Fi, a top-of-the-range stereo and docking centre for the PSP that is setting new standards in performance. The PSP Hi-Fi enables you to listen to the music stored on your PSP with High Fidelity sound reproduction, directing the audio through a powerful 23 Watt RMS stereo amplifier-speaker. Development of the Hi-Fi has been driven by the fact that music can now be downloaded straight onto the PSP via its Wi-Fi function. Now you can easily switch use of the PSP from a gaming console to a music centre in a matter of seconds, docking it at the top of the Hi-Fi and simultaneously charging it with no further connections needed. The Hi-Fi incorporates a down facing sub-woofer for maximum bass extension and a two-way stereo speaker system at the front, which combine to offer an amazing audio experience from your PSP. MP3 and iPod users can also connect to the PSP Hi-Fi via it's auxiliary input. The Hi-Fi comes complete with a Remote Control for added convenience and its sleek glossy piano black finish makes it ideal for any modern home.

XBox 360 Cooler King (MSRP £29.99)

Gamexpert's Cooler King is an advanced 3-in-1 solution for improving the overall performance of your XBox 360, from the play-time to the picture and sound quality.

The Cooler King incorporates an internal fan cooling system, which reduces the operating temperature of the console helping to prolong gaming sessions in the event of overheating. The Cooler King also enables you to connect up to 4 media players/additional controllers at the same time including MP3 players, digital cameras and additional wired controllers through a USB hub multi-tap facility enabling you to for example, simultaneously view photos and play music through the XBox 360. Finally, you can connect VGA, Component and S-VHS cables for playing games with high definition picture quality, and offers an optical output for digital surround sound.

The Cooler King is easy to install, simply plugging into the back of the console and comes supplied with a composite scart lead for connection to standard definition TV.

DSL Sound System (MSRP £19.99)

Enhance the audio and MP3 capability of the DS Lite with this lightweight detachable speaker. The DS Lite slots onto the compact DSL Sound System, and can be easily transported and left in place to improve your enjoyment through amplified sound quality. With a stylised design that doesn't impose on the DS Lite, the Sound System is discreet and looks like part of the unit itself. It is available in either black or white. The product can either be powered by the original DS Lite power supply or by the rechargeable Li-ion battery included.

DS/DSL Stylus & Protector Kit (MSRP £ 7.99)

This handy 5-in-1 kit provides all the hard-to-replace essentials you need for both the DS and the DS Lite. It includes a protective carrying case made from EVA material with a black nylon wrap, a screen protector, two styli for the DS Lite, 3 styli for the DS and a special bonus thumb-stylus for use with either hand-held. The carrying case has a storage facility for games and styli. Replace easy to lose parts and protect your hand-held all in one go with this must-have DS/DSL kit.

Gamexpert Phase 4 products will be available to retailers from mid-October, with pre orders being accepted now. Contact Michelle Redfern on the details below to place your order today.

Journalists interested in reviewing or featuring any of the products are advised to contact Stuart Perriam on the details below to book samples and request images.

Notes To Editors:

Contact

Hong Kong meetings - Stuart Perriam

Cell: +44 (0) 7738 800571

stuart@pinpointdigital.co.uk

Orders - Michelle Redfern:

michelle@pinpointdigital.co.uk

Marketing/PR - Heather Leech

heather@pinpointce.co.uk

General line: 01606 558 428

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