4T2 Joins TIGA

Founded in 1998, 4T2 has developed more than 80 free-to-play flash games and websites for youth audiences. The company has won numerous awards including the New Media Age ‘Effectiveness Award’ and the CIPR ‘Pride Award’ for best use of social media.

Mike Hawkyard, 4T2 Business Development Director, explains the company’s focus: “At 4T2 we are extremely passionate about building fun, exciting games that appeal to kids and young adults alike. Our games can be educational and inspiring but first of all they must be downright good fun. No matter what we develop, our primary goal is to exceed the expectations of our clients and our most demanding audience - children.”

Mike explains the company’s reasons for joining TIGA: “We’ve joined TIGA to network with the wider games development community. Often games companies overlook or underestimate the potential for browser based games as a promotional tool or a way to building genuine consumer interest in their products. We want to push home the message that one of the best ways to market your game is with a game. We are keen to showcase our work to TIGA members and hope to impress on them the potential for embracing existing online gaming communities around the world.”

Dr. Richard Wilson, TIGA CEO stated: “ 4T2 is a fantastically creative company with a great spirit and culture of excellence. We look forward to working with them and feel their expertise is a fantastic addition to the TIGA community.”

Ends

Notes to editors:

About TIGA:

TIGA is the trade association representing the UK’s games industry. The majority of our members are either independent games developers or in-house publisher owned developers. We also have games publishers, outsourcing companies, technology businesses and universities amongst our membership. TIGA was awarded ‘Trade Association of the Year’ and the ‘Member Recruitment Award’ at the Trade Association Forum Best Practice Awards 2010. TIGA has also been named as a finalist in the 2010 Chartered Management Institute (CMI) National Management and Leadership Awards in the category of ‘The Outstanding Organisation of the Year Award (SME)’. TIGA is an ‘Investors in People’ accredited organisation.

TIGA's vision is to make the UK the best place in the world to do games business.  We focus on three sets of activities: political representation, generating media coverage and developing services that enhance the competitiveness of our members.  This means that TIGA members are effectively represented in the corridors of power, their voice is heard in the media and they receive benefits that make a material difference to their businesses, including a reduction in costs and improved commercial opportunities.

For further information, please contact Eva Field, TIGA PR Manager on: 07814 039 983, or email eva@tiga.org.