3D In Your Face

16 ^th September 2010

NATIONAL  MEDIA MUSEUM, BRADFORD: 21 ^ST & 22 ^ND OCTOBER

It’s been the year of the 3D explosion, with releases such as Toy Story 3 and Avatar transforming the cinematic experience  and breaking box office records, Nintendo unveiling its 3DS and 3D TV set to invade our living rooms this autumn.

Screen Yorkshire and NorthernNet present ‘3D IN YOUR FACE’, a two-day conference, taking place at The National Media Museum in Bradford, on 21 ^st and 22 ^nd October 2010.  The ambitious programme, the UK’s first cross-platform 3D event, brings together an amazing line up of leading industry experts across film, television, games and interactive media to unveil the latest 3D developments through a series of sessions, debate and demonstrations  in full 3D. 

Mick Hocking, speaker at the event and Senior Group Studio Director at Sony Computer Entertainment Worldwide Studios says:

"With 3D Games we are able to both interact and innovate with 3D in ways that no other medium can. Games can deliver the highest quality, most compelling and immersive 3D experiences for the home. They are set to be one of the leading factors in the emerging 3D Home Entertainment revolution. The challenge for us all is to not only produce the highest quality 3D Games but also to get our fans to experience 3D games for themselves, with 3D Games, seeing really is believing."

Emma Cheshire, Head of Industry Development at Screen Yorkshire adds:

‘‘The 3D trend is not a fad – it’s here to stay and it’s revolutionising the way content is produced across all screen media platforms.  Whether you’re working in film, television, games or interactive media – either within a business or as a freelancer or student, you need to find out about these game changing technologies and developments if you want to play a part in the screen media industries of the future’’.

From Streetdance 3D and Avatar to 3D gaming and Sky’s new 3DTV channel, all content producers and platforms are investing in and developing these technologies. 3D has recently taken over the cinema with Avatar, Bolt, Alice in Wonderland, Monsters vs Aliens. Nintendo has unveiled its 3DS and Playstation 3 now supports Stereoscopic 3D.

The conference is broken down into two days, with day 1 (21 ^st October) focusing on developments across gaming and interactive technologies and day 2 (22 ^nd October) covering 3D film and TV from content development to production through to post production and VFX. 

Confirmed sessions for day 1 (GAMES & INTERACTIVE) include; 3D: The Next Generation in Gaming with Mick Hocking (Senior Group Studio Director for Studio Liverpool, Evolution Studios and BigBig studios, part of SCE), 3D Vision Session with NVIDIA, Crysis 2 in 3D with Crytek, 3D Research Technology ( University of Huddersfield) and a panel session: Is 3D the future of Gaming? Featuring Alex Wiltshire ( Edge Magazine). Day 1 will close with a 3D IMAX screening of Avatar.

Mercedes Clark-Smith , Project Director, NorthernNet comments: “3D is one of many major challenges facing the digital and creative sector. It’s not just a new technology; it’s a new and disruptive way of working which requires new skills and new workflows. As challenging as this may be for small companies, the potential rewards are enormous, especially when coupled with the opening of MediaCityUK in the North. We are proud to work with Screen Yorkshire to in helping to ensure Northern companies are strongly placed to exploit these new opportunities to the full.”

Tickets:

‘3D In Your Face’, the first event in the UK to explore 3D across all screen media platforms, is expected to attract industry delegates from across the UK. With tickets available at a heavily subsided rate of £25 per day or £40 for both days (£10 student delegate rate), early booking is strongly advised. Lunch is included in the ticket price. For full programme details and to book tickets, go to: www.3d-in-your-face.co.uk

Day 1 – Gaming and Interactive

Speakers will examine and debate developments across gaming and interactive technologies. Day 1 will close with an Avatar 3D Imax Movie Showing.

Day 2 – Film and TV

Speakers will cover 3D film and TV from content development to production through to post production and VFX.

Confirmed speakers:

Mick Hocking, Senior Group Studio Director for Studio Liverpool, Evolution Studios and BigBig studios – part of the Sony Computer Entertainment Worldwide Studios group,  Alex Wiltshire, EDGEMagazine, Alexander Lentjes, 3D Stereoscopic Consultant and Producer ( 3-D Revolution Productions ), Richard Mills, Head of Engineering for On Sight , Andy Shelley (Head of Development, On Sight), Angus Cameron (co-owner and stereoscopic post supervisor for Vision3), Jim Spencer (Managing Director of Paradise FX Europe), Neil Dodgson (Professor of Graphics and Imaging at the University of Cambridge Computer Laboratory), Vicki Betihavas, Co-Founder and Producer, Nineteen Fifteen .

Links:

www.3d-in-your-face.co.uk

Partners:

Screen Yorkshire and NorthernNet present ‘3D In Your Face’ in partnership with Game Republic, National Media Museum, Edge Magazine and Bradford City of Film.

Media Enquiries:

Marie Kitney

Screen Yorkshire

t. +44 (0) 113 236 8245

e. marie@screenyorkshire.co.uk

Notes to Editor:

Screen Yorkshireis the regional screen agency responsible for inspiring, promoting and supporting a successful and sustainable film, television, games and interactive media sector in Yorkshire and Humber. Our aim is to grow the screen media industries in Yorkshire and Humber by helping businesses to compete in a fast-changing global marketplace. Screen Yorkshire offers a variety of funding and support initiatives to screen media companies based in the region, supported by its two key partners, Yorkshire Forward and the UK Film Council. Since the launch of its £10.2m Digital Media Content Programme in 2006, supported by Yorkshire Forward, Screen Yorkshire has attracted over £82 million inward investment to the region’s economy, created  1086 jobs, supported 812 businesses and invested in the skills of 1637 individuals.    www.screenyorkshire.co.uk

NorthernNetprovides a secure, high-speed (up to 1Gb/s) symmetric digital network and a collaboration network connecting the Northwest, Yorkshire and North East to the rest of the world. NorthernNet connects Digital and Creative businesses through the NorthernKnowledge website ( http://knowledge.northernnet.co.uk) and delivers support and training in the areas of high-speed connectivity, collaboration, innovation and industry game-changers like digital workflow and cloud computing.

NorthernNet is funded by a partnership between the NWDA, Yorkshire Forward and One North East, supported by Northern Way. NorthernNet is coordinated from its base at Northwest Vision and Media in MediaCity:UK, working alongside delivery partners in the other Northern regions; Codeworks and Screen Yorkshire.

To learn more about NorthernNet visit www.northernnet.co.uk

Game Republic, the trade association for the games sector in Yorkshire and Humber, promotes and provides support to the industry through a range of initiatives, investing in games projects, creating better links with academia, developing relationships with international publishers and championing collaboration through hosting regular networking events. In 2007 Game Republic was fully integrated into Screen Yorkshire enabling the games sector in the region to access its strategic investment funds. www.gamerepublic.org  

‘3D In Your Face’ coincides with the launch of the National Media Museum’s ‘Experience 3D’ season. More at: http://www.nationalmediamuseum.org.uk