37% of Thanksgiving weekend online sales were made on mobile
Pokemon and PS4 perform best between November 24th and 27th
Over a third of Black Friday and Thanksgiving sales were made on mobile devices in the US, the latest data from Adobe reveals.
In total, mobile accounted for 56 percent of visits to retail websites (for the period November 24th to 27th), with 37 percent of sales coming from mobile devices (25 percent for smartphones and 12 percent for tablets).
This data comes from Adobe's retail report, which is based on data from 23 billion visits to retail websites and measures 80 percent of online transactions from the 100 biggest retailers in the US.
Both Black Friday ($3.34billion) and Cyber Monday ($3.39 billion) broke records for sales this year. Mobile sales amounted to $1.19billion, which shows that M-commerce has now become a significant proportion of a retailer's business.
Black Friday was the first time mobile devices accounted for over $1bn of sales.
Adobe also reveals that Thanksgiving Day was a big one for retail, with just shy of $2bn spent online on that day.
There was an interesting change in how US shoppers discovered deals, too. Although search ads (35.5 percent of sales) and direct sales (23.8 percent) remain the dominant force in reaching consumers, that share is actually down over previous years. Deal websites such as CNET and RetailMeNot grew to 18.5 percent of sales, while email also spiked to 19.9 percent of sales.
Adobe also revealed some interesting statistics on what products performed best over Black Friday. Pokemon Sun and Moon was the top video game, while PlayStation 4 was the best-selling games console. This mirrors the UK, where PS4 was the best-selling console during Black Friday week and Pokemon Sun and Moon (combined) was the most popular game.
On Cyber Monday, products that became out of stock in the US included Yo-Kai Watch and Nintendo 2DS.