2nd Annual Advertising in Games Forum announced

Professional conference and events organiser, The Game Initiative, has announced details of the 2nd annual Advertising in Games Forum, which is scheduled to take place this April in New York City.

Bringing together advertising agencies, leading brands, game and technology companies, the event is designed to offer a platform for discussion and exploration of the opportunities and pitfalls of the rapidly growing in-game advertising sector.

Built around industry leaders discussing specific product case studies and detailing the impact of the latest technology advancements, attendees will gain valuable insight into current trends and best practices for integration of in-game advertising in their product campaigns.

Confirmed Speakers for the event include Double Fusion's Douglas Booms, Manifesto Games' Greg Costikyan, Michael Dowling from Nielsen Interactive Entertainment, Mike Goodman, senior analyst at the Yankee Group and Shawn McMichael, director of advertising sales for Microsoft Casual Games, amongst many more.

"Advertising in games is becoming big business, driving new advances in video game technology enabling marketers to deliver targeted advertising to gamer demographics," commented Christopher V. Sherman, executive director of The Game Initiative.

Sponsored by Microsoft Casual Games, Moby Games, GameDev.net, Business Wire and Gamesindustry.biz, the Advertising in Games Forum takes place at the Metropolitan Pavilion in New York City on April 12th, 2006. Online registration is open and attendees can save USD 200 by taking advantage of the early bird registration until March 31st.

Conference details, session tracks, confirmed speakers and registration information can be found by visiting the Advertising in Games Forum website.