2K Sports Unveils Revolutionary 2K Reelmaker for NBA 2K7 on Xbox 360™ Available on Xbox Live® Marketplace

NEW YORK, NY - October 17, 2006 - 2K Sports, a publishing label of Take-Two Interactive Software, Inc. (Nasdaq: TTWO), announced today an innovative new feature, 2K Reelmaker, for NBA 2K7 on the Xbox 360 video game and entertainment system from Microsoft. 2K Reelmaker enables fans to create their own unique video highlight reels from saved replays in NBA 2K7 and share them on Xbox Live®. 2K Reelmaker is available now on the Xbox Live Marketplace for 400 Microsoft Points.

"NBA 2K7 is the best selling* and highest** rated NBA title available for Xbox 360. To enable our fans to show off their gameplay highlights, we created 2K Reelmaker exclusively for Xbox Live," stated Erik Whiteford, VP of Marketing for 2K Sports. "2K Reelmaker is a robust video editing feature that gives our fans the ability to impress their buddies playing NBA 2K7 with self-edited clips of their best replays. 2K Sports has always delivered the most innovative and entertaining sports titles to gamers everywhere and now with Xbox Live, our work can continue even after our games are in the hands of gamers."

The first feature of its type for any online sports title, Xbox Live gamers can utilize saved game replay data from NBA 2K7 for the Xbox 360 and use the powerful video editing tools from 2K Reelmaker to create custom highlight videos viewable on Xbox Live. With 2K Reelmaker, gamers can adjust speed of the replays, add special effects, insert sound samples from the commentary team, and much more. Once edited, this video can then be shared on Xbox Live for all NBA 2K7 players to enjoy, creating a new online sports community experience.

NBA 2K7 is the best selling* and highest rated** NBA title for the Xbox 360 video game and entertainment system from Microsoft; and the highest rated** NBA title for the Xbox® video game and entertainment system from Microsoft, and for the PlayStation®2 computer entertainment system. NBA 2K7 for the PLAYSTATION®3 computer entertainment system will also be coming this holiday season.

For more information click on www.2ksports.com

*According to NPD Funworld September 2006 estimates of U.S. retail video game sales of Xbox 360 NBA titles

**According to GameRankings.com average scores of 2006 basketball simulation video games. About Take-Two Interactive Software, Inc.

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PlayStation® game console, PlayStation®2 and PLAYSTATION®3 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox® and Xbox 360 video game and entertainment systems from Microsoft, Nintendo GameCube, Nintendo DS and Game Boy® Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K and 2K Sports, and Global Star Software; and distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. Take-Two also manufactures and markets video game accessories in Europe, North America and the Asia Pacific region through its Joytech subsidiary. The Company maintains sales and marketing offices in Cincinnati, New York, Toronto, Geneva, London, Paris, Munich, Madrid, Milan, Sydney, Breda (Netherlands), Auckland, Shanghai and Tokyo. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

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The NBA and individual NBA member team identifications used on or in this product are trademarks, copyrighted designs and other forms of intellectual property of NBA Properties, Inc. and the respective NBA member teams and may not be used, in whole or in part, without the prior written consent of NBA Properties, Inc. ® 2006 NBA Properties, Inc.

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