2009 BIMA Awards

July 28, 2009

TIGA, the trade association representing the UKs games industry, today announced it has become a partner of the 2009 BIMA Awards [British Interactive Media Association].

Under the terms of the partnership TIGA members can enter the awards at a special discounted rate of 130 + VAT. TIGA board members and will also be helping judge entries in relevant videogame categories.

Entry is now open for the BIMA Awards, which will be held on Thursday, November 19, 2009 at KOKO in Camden, London. To celebrate the 25th anniversary of the BIMAs this year, the awards have been totally revamped with new categories; more opportunities to win; more interactive judging; a new committee; and a new event venue.

Since the BIMA Awards were first introduced in 1984, they have undergone continuous development and have always strived to encompass the constant changes within the interactive industry. The awards aim to recognise and reward creative excellence in interactive design and innovation, and are much sought after and coveted in the UKs new media industry.

New awards categories have been added to represent the whole of the interactive community. So, with each entry, companies have a total of 12 chances win because as well as the main categories, there are 11 special awards that each entry will be automatically eligible for.

Entrants can look forward to even more guidance than ever, as judges comments will for the first time be fed back to participants. All main categories will be accessed against four key criteria strategy, creativity, interactivity and effectiveness the crucial elements of any interactive project.

Richard Wilson, TIGA CEO, stated: Gaming is one of the UKs most innovative and creative sectors, we would like to encourage more companies to profile their excellence by entering the BIMA awards, which are a fantastic showcase for talent.

New Chair of the BIMA Awards, Chris Kempt, says: Weve instigated major changes this year to provide a wider appeal to the whole interactive industry. More designers and innovators can get involved in the BIMAs than ever before, at whatever level they choose. Weve even made entering more exciting - enter one award and get considered for 12!

The closing date for entry is Friday, August 7, 2009. If you are a TIGA member and would like to take advantage of the special discounted entry rate please contact info@tiga.org.

Full details about the awards are listed here www.bimaawards.com.

The BIMA 2009 categories:

Sectors: B2C; B2B ; Charity and Not For Profit; Arts & Culture; Entertainment; Informational

Advertising: Display Advertising; Microsite; Email Marketing; Integrated Campaign; Interactive Advertising

Online: Website; Intranet; Internet Application; Content; Video and Podcasts; PR

Games: Advergame; Online Game; MMOG; Mobile Game

Mobile: Cross Media; Mobile Application; Mobile Site; Mobile Marketing

Social media: Social Application; Viral and Word of Mouth; Outreach; Community Programme

Offline: Kiosk, Installation or Application; CD Rom, DVD or Interactive TV

Publicly voted: Best Blog

This year BIMA will also present 11 awards for excellence:

Best Student Project

Innovation

Technical Achievement

Measurement and Results

Best Use of Viral

Accessibility and Usability

Visual Design

Motion Graphics

Strategy

Sound Design

Grand Prix