2008 W3 Awards

FOR IMMEDIATE RELEASE

October 20, 2008 (Dallas, TX) – Dallas-based Blockdot won a Gold Award and three Silver Awards at the 2008 W3 Awards competition. The awards recognize Blockdot’s outstanding projects for Taco Bell, Doritos, General Motors, and Microsoft.

Receiving over 3,000 entries, the W3 Awards honors outstanding Web sites, Web marketing, and Web video created by some of the best interactive agencies, designers, and creators worldwide.

The award-winning Blockdot projects are:

Taco Fu (Gold Award)

With a push-the-fun/push-the-excitement theme that combines the Wild West and non-stop martial arts action, “Taco Fu” challenges game players to win battles and advance to higher rounds, where they can score prizes such as an instant message icon or desktop wallpaper. The game is available on Blockdot’s gaming portal www.kewlbox.com and www.tacobell.com.

Unlock the Xbox (Silver Award)

Blockdot’s Unlock the Xbox contest for Doritos was the first promotion to ever produce a user-generated console game. Thousands of entries were received; from those entries, five finalists were selected. Over a four week period, Blockdot designed the finalists’ games, loading them with amazing visuals and edge-of-your-seat action. The finalists’ games can be played on www.unlockxbox.com.

Chevycobaltlabs.com (Silver Award)

Chevycobaltabs.com, which aims to attract first-time auto buyers looking for a hip ride with great gas mileage, has raised the bar for automotive sites. With its fuel-injected fun and street cred image, the site entices users to participate in the Cobalt community for extended periods of time. Take Chevy Cobalt Labs for a spin by visiting www.chevycobaltlabs.com.

Discover the World with Matt Lauer (Silver Award)

For the second consecutive year, Microsoft has teamed with Blockdot to turn Today’s popular “Where in the World Is Matt Lauer?” series into an engaging game experience for Microsoft. Each answer in the game provides a search result powered by Microsoft’s “Live Search” technology. Discover the World with Matt Lauer” can be accessed on Blockdot’s gaming portal www.kewlbox.com, Microsoft’s Live Search Club http://club.live.com/matt_lauer.aspx, and the Today show Web site http://today.msnbc.msn.com/id/3041544.

About Blockdot and Kewlbox.com

Blockdot, a Media General, Inc. company, is a leading producer and provider of casual games and company sponsored Advergames. Blockdot has created over 800 games for a broad range of leading brands and companies, including American Airlines, AT&T, General Motors, Kimberly-Clark, Kraft, LEGO, Microsoft, Motorola, M&Ms, Nokia, Universal Pictures and Verizon. Millions of people play Blockdot games on its game site www.kewlbox.com, which consistently ranks as one of the Top 50 gaming portals on the Internet and is often used as the launching site for client Advergames.

More information on Advergaming can be found at www.blockdot.com.

Contact: Dan Ferguson

Blockdot

214-890-4105

dferguson@blockdot.com