180SOLUTIONS ANNOUNCES GAMING STRATEGY WITH ACQUISITION OF FULL ARMOR STUDIOS AND LAUNCH OF ZANGO GAMES
Zango Brings Free Premium Gaming To the Internet and Provides Extensive New Channel for Game Developers and Publishers
FOR IMMEDIATE RELEASE
BELLEVUE, Wash. - October 20, 2004 - 180solutions, a provider of search marketing solutions, today announced its entrance into the gaming industry with the acquisition of game development firm, Full Armor Studios and the launch of ZangoTM Games. Zango Games is the latest addition to Zango, 180solutions' service that offers online content and software publishers new and more effective means of monetizing their assets. In addition, Zango now provides game publishers extensive new distribution and revenue channels that extend the lifecycle of video and PC games.
"Online gaming will continue its explosive growth especially with new and innovative business models made possible by the Internet," said Keith Smith, co-founder and CEO of 180solutions. "Zango allows game developers to focus on doing what they do best, creating great content. Zango Games provides wide scale distribution and a new and more robust revenue stream for developers while connecting consumers to the latest online games for free. Today's announcement with Full Armor will be the first of many gaming relationships the company will forge over the coming months."
"180solutions' acquisition of Full Armor Studios is the company's first step towards becoming a publisher and distributor of free, premium, downloadable PC game titles as it aggressively pursues numerous partnerships in the gaming industry," said Charles Balas, director of business development for games at 180solutions. "Zango Games will fuel industry growth by connecting developers and publishers with alternative, profitable marketing and delivery channels while providing complimentary game downloads to Zango users."
"We created Full Armor Studios so that we could enrich and entertain millions of gamers around the globe," said Kendall Kunz, founder and CEO of Full Armor Studios. "The Zango business model is unrivaled in the industry, facilitating the mass distribution of Full Armor games and offering premium downloads to the Zango user base, all for free. As an integral part of Zango, we can continue making high quality games at a much faster pace."
More information for game developers and publishers interested in Zango is available at www.zango.com.
About Zango
The Zango service provides users with free access to premium games, humor and entertainment content, and downloadable applications, in exchange for connecting them with targeted product and service offerings while browsing online. For more information and to get Zango visit www.zango.com.
About 180solutions, Inc.
180solutions, headquartered in Bellevue, Wash., is a leader in online search marketing services. The company sponsors premium content on the Internet and delivers highly relevant offers and information to consumers engaged exclusively in search-related shopping activities. For more information, visit www.180solutions.com.
Contact:
Ashley Wolfe
Barokas Public Relations
206.264.8220
Todd Sawicki
180solutions
425.279.1200