1 vs. 100

LONDON - 6th July 2009 – Xbox® today announced the beta test of the hotly-anticipated TV quiz show 1 vs 100 will come to Xbox LIVE™ in the UK on July 10th delivering the first truly interactive game show experience straight to the living room.

1 vs 100 LIVE will be a regularly scheduled show that puts players on the largest interactive game show stage in the world - Xbox LIVE. Players can be chosen as “The One”, “The Mob” or “The Crowd”, be entertained by a host and compete against thousands of other Xbox LIVE members[1], as they race to become the ultimate 1 vs 100 champion.

1 vs 100 is the latest innovative interactive experience to come to Xbox LIVE – the free to connect online service that delivers an ever expanding world of entertainment spanning HD movies, music and games, and connecting you to your friends wherever they are.

A variety of general knowledge questions which are constantly updated and supplied by a team of trivia experts will test “The One” against “The Mob”, with the opportunity to win some fantastic prizes[2].

1 vs 100 is the blockbuster TV game show created by leading global producer Endemol. The show is a worldwide prime time hit having been sold to broadcasters in sixty nine countries.

Stephen McGill, Director, Entertainment and Devices Division, Microsoft Ld, said, ‘Xbox is delighted to team up with Endemol to bring the hit TV game show 1 vs 100 to the Xbox LIVE platform and deliver the first truly interactive game show experience. We believe consumers will really enjoy being able to take part in a real live game show, where they can have fun challenging friends, family and other LIVE members, whilst having the chance to win some really great prizes.’

Adam Valkin, Global Head of Media and New Business at Endemol Group said, ‘Endemol is very excited to be working with Xbox LIVE to bring the global hit TV game show 1 vs 100 to a new audience. We’re also delighted that Microsoft has chosen a flagship Endemol format to launch its groundbreaking new platform, which takes interactivity and social gaming to a new level.’

For more information on Xbox LIVE, visit http://www.xbox.com/en-GB/live/

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Notes to Editors:

11 vs 100 on Xbox LIVE requires Xbox LIVE Gold membership + hard drive. 1 vs 100 is a skill game is open only to legal residents of UK (&ROI), France and Germany, aged 18+.

2Prizes include MP3 players, digital cameras, phones, laptops, HD TVs and holidays (UK). In addition players from the UK can win a car (TBC). Players in Germany and France also have a chance to win a car through a sweepstakes.

For full details, see Official Rules. http://support.microsoft.com/kb/970929/?sd=xbox

For press information, please contact:

Andy Irving / 0118 9094599 / andirving@hotmail.com

About Xbox 360

Xbox 360 is a premier video game and entertainment system. It is home to the best and broadest games as well as the largest on-demand library of standard- and high-definition movies and TV shows connected to the television — with music coming this fall. The digital center of the living room, Xbox 360 blends unbeatable content with the largest online social network of 20 million members on Xbox LIVE to create a limitless entertainment experience that can be shared at home or across the globe. With the addition of currently code-named “Project Natal,” Xbox 360 will forever transform social gaming and entertainment with a whole new way to play — no controller required. More information about “Project Natal” and Xbox 360 can be found online at http://www.xbox.com/projectnatal and http://www.xbox.com.

About Xbox LIVE

Xbox LIVE is the largest gaming and entertainment network and delivers more entertainment than any device connected to the television, including movies, TV, music and games. Xbox LIVE is also the only entertainment service to provide instant on 1080p streaming HD video from Zune video. With an active community of more than 20 million people across 26 countries, Xbox LIVE lets you play the best games, enjoy the largest on-demand library and, coming soon, listen to millions of songs — all while connecting to friends anytime. An Xbox LIVE Gold membership provides you with exclusive benefits and premium access to entertainment from the top studios and services, all in one place. More information about Xbox LIVE can be found online at http://www.xbox.com/live.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

About Endemol

Founded in 1994, Endemol is a global leader in entertainment programming, having established itself as the largest independent TV, cross platform and digital production company in the world. The company produces worldwide hits like Big Brother, Deal or No Deal, Extreme Makeover: Home Edition, Star Academy and Wipeout. Endemol comprises a global network of 80 companies in 26 countries including the USA, the UK, Spain, Italy, France, Germany and the Netherlands, as well as Latin America, India, South Africa and Australia.

Endemol produces premium entertainment for the world's major broadcasters and digital media platforms – including mobile and internet - as well as creating bespoke branded entertainment for the world’s major advertising agencies and brands.