Sony Europe signs licensing deal with Target
PlayStation brand to be used for fashion items, accessories and gifts
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Target Entertainment has inked a deal with Sony Europe to develop products based on the PlayStation brand.
The licensing company already holds the rights to create product based on Sony's intellectual property, and plans to develop "a range of high spec/high fashion items including apparel, accessories and gifts".
Target now has access to logos for all PlayStation formats, as well as DualShock 3 controller designs and marketing symbols and phrases. Products will be aimed at 18-40 year old adult males, and boys aged between 7-14.