Publishers wary of creating Nintendo titles, says Wii developer

Big publishers have been wary of creating new titles for the Nintendo Wii due to the perception that first-party titles are better supported than third-party games, says Brian Dreyer, business development manager for Frontline Studios.

The trepidation of companies to support the console and its motion sensitive controller has left a gap in the market that independent studios have been wise to exploit, claims Dreyer

"Nintendo hardware is traditionally seen as great for first-party titles, but not so much for third-party games," said Dreyer, speaking exclusively to GamesIndustry.biz

"That fact really scares a lot of publishers and frankly we've seen a lot of publishers take that wait-and-see attitude with the Wii," commented Dreyer. "Rightly or wrongly, publishers are more frustrated with that than independent developers are."

While publishers such as Ubisoft and Sega have supported the Wii since launch, others, such as Capcom, are yet to get boxed product to market.

Frontline is currently working with Digital Amigos and Nibris on the Wii project Sadness. For the developer, the attraction of working on Nintendo hardware is the innovative elements of the console that provide a different approach to game development.

"It's the marketing warfare," said Dreyer. "Nintendo is the challenger, it's the underdog and it has to be coming to market with something that is completely different."

"Gamers are yawning at these supposedly great-looking games on other systems. With the Wii, we're back to the fundamentals, the nuts and bolts of any videogames experience, which simply means it has to be fun,"

The full interview with Frontline Studios, where the developer discusses Wii and DS development, as well as his thoughts on the PS3 and Xbox 360, will be published on GamesIndustry.biz tomorrow.