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iPad sales boost Apple profits to $3.25bn

3.27 million iPads sold in launch quarter accounting for over 50% of revenue; iPhone sales rise more than 60%

Apple has announced record third quarter profits of $3.25 billion, compared to $1.83 billion for the same period last year, with revenues of $15.7 billion, up from 9.73 billion in 2009.

The iPad launched during the quarter and has sold 3.27 million units worldwide, according to Apple, with sales of the device accounting for 52 per cent of the quarter's revenue.

iPhone sales were also up significantly on last year, by 61 per cent to 8.4 million units, while Mac sales were 3.47 million, a 33 per cent increase on the same period last year. iPod sales were down 8 per cent to 9.41 million.

"It was a phenomenal quarter that exceeded our expectations all around, including the most successful product launch in Apple’s history with iPhone 4," said Steve Jobs, CEO of Apple.

"iPad is off to a terrific start, more people are buying Macs than ever before, and we have amazing new products still to come this year."

Chief financial officer Peter Oppenheimer added: "We’re really pleased to have generated over $4 billion of cash during the quarter. Looking ahead to the fourth fiscal quarter of 2010, we expect revenue of about $18 billion and we expect diluted earnings per share of about $3.44."

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Matt Martin avatar
Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.
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