Hothead and Penny Arcade form Greenhouse

Hothead Games and Penny Arcade today announced the Greenhouse - a new distribution platform dedicated to supporting independent game development worldwide.

The digital distribution platform will be operated by the newly-formed company Greenhouse Interactive located in Vancouver.

Greenhouse's first game launch will be Penny Arcade Adventures: On the Rain-Slick Precipice of Darkness, Episode One - a shared project of the two companies.

"There are so many great games out there that you don't hear about," explained Robert Khoo of Penny Arcade.

"They're too niche or too risky in terms of game play for the top publishers to be comfortable with distributing. We want the Greenhouse to be an alternative for these developers."

"Digital distribution opens so many doors for independent game development, arguably just like the VCR and DVD players did for indie films," said Vlad Ceraldi of Hothead Games.

"We believe in the Greenhouse as an opportunity to support other indie developers and complement the platforms and services currently out there, ensuring that the environment for such development firmly takes root and continues to grow."