Break Media acquires FileFront gaming network
Company looks to add immediate scale to current gaming efforts
Men's entertainment portal Break Media has acquired gaming download service FileFront, in a move that will see the services converge to offer their audiences a wider range of content.
Break Media currently runs a range of sites, including Break.com, CagePotato, MadeMan and Chickipedia.
FileFront is a game download site, launched in 2001, which also incorporates a network of more than 75 game-specific sites. The service boasts more than 9 million unique monthly visitors and 200,000 active forum users.
"Gaming is a significant area of interest to our community and our brand partners," said Keith Richman, CEO of Break Media. "Adding an established property like FileFront will help us cater more effectively to that interest and add immediate scale to our existing gaming efforts."
"Break Media has a proven track record when it comes to delivering quality content and building communities around that content," added Jon Soucy, senior editor at FileFront. "We're excited to be joining Break Media, and we're looking forward to working with them to deliver the very best in gaming coverage to our users."
In the coming months, the Break Media editorial team will work with the FileFront team to update the site's design and focus, and incorporate it into Break's existing properties.
Break Media made its first move into gaming last month with the formation of a game development studio in Shanghai and the launch of the studio's first game MMA FightPicker on CagePotato.com.