BioWare's Greg Zeschuk

It's big and it's involving, and games like that are so all-consuming, there's so much going on. We have so many people working on it, there's the online side of things, the game side of the project, I can tell you it's large...

In a sense, but in a I think we've generally worked most of our career, post-Baldur's Gate, under pressure. Up to that point we were obviously just seen as a random developer, but after Baldur's Gate we've always been measured against that release and the success of it. Now in a positive way we keep compounding that problem because we keep making really good products and continue to do so – Dragon Age and Mass Effect both turned out awesome. There's always this inherent pressure in everything we do, we don't necessarily think about the size or scope of the investment or the challenge as much as focusing on what we can do, which is to make the best game possible. Smartest, fastest, strongest. We really try to make sure we deliver what consumers want and hopefully hit it out of the park.

It absolutely has. We actually did our first real DLC back in the early 2000s in the Neverwinter Nights days. We'd been doing it awhile and we thought we had it all figured out until Mass Effect when we didn't get as much out as we wanted and we realised that there was a new level of complexity, particularly with the third-party console stuff going on. You have to change the way you do things a fair amount. We reconfigured the team to a certain degree so that people are destined way before the launch to move into a DLC mode and begin working on that largely before the game is completed. And that's simply because if you don't do that it's hard to get it done and have a nice pipeline working for content for the game. We were fortunate enough in that we were able to get some nice DLC out early and have a nice streaming and ongoing DLC plan. And teams like it, they get a chance to actually do stuff and they have more intimate control over what they're delivering, and it's a smaller team and there's more immediacy of delivering a product.

It's interesting because we do some experimental stuff and we do use the results. With the Hammerhead DLC it was something we didn't put into the original Mass Effect 2 but then we released it separately. We have some pretty decent metrics from our Live stuff. We don't have the immediacy of Facebook where we can make changes every week and change colours to see what happens, but it's interesting for the development process. It takes longer for us to use that. When we developed the sequel, although we've not announced Mass Effect 3, we did say Mass Effect was going to be a trilogy. If we were to do a sequel we would look a lot at the telemetry and the data from the prior game. When we start a development process we make guesses and bets. We say "we think we have the right number of side characters and quests." And we discover that maybe in play people only use three or four of the characters. That's not a specific example, but if that was the case that would change the way we make future products based on that feedback.