$40 million budget for US Wii Fit launch
Nintendo to spend big as analyst predicts the title could sell 4 million in 2008
Published on
According to Wedbush Morgan analyst Michael Pachter, Nintendo has set aside a USD 40 million war chest for marketing ahead of the US launch of Wii Fit.
And he believes that the physical fitness title, due for release in North America on May 19, could also sell as many as 4 million units if marketed properly, reports the New York Post.
That would rank it up among the best-selling titles of 2007, with Halo 3 selling 4.8 million, Wii Play selling 4.1 million, and Call of Duty 4 selling 3 million.
The game, which has already sold 1.5 million units in Japan since launch, is due for release in Europe at the earlier date of April 25.