PlayerUnknown's Battlegrounds' CEO plans to make game a "universal media franchise"

It's been less than two weeks since its official launch, but already PUBG Corporation CEO Chang Han Kim has plans for the breakout game of 2017 to become a "universal media franchise."

In a recent interview with Inven Global, Kim spoke about the success of PlayerUnknown's Battlegrounds and where the company is placing its long-term emphasis.

"We want to take part in diverse industries including Esports, movies, drama, cartoons, animation, and more," he said. "In fact, we received a couple of love calls from a number of developers in Hollywood and Netflix. Our dream is to build a new game-based culture through various ways like this, and have the lead of that culture."

According to Kim, the Xbox One version of the game sold more than one million units in two days and although the PUBG Corporation has agreed to a timed-exclusivity deal with Microsoft, it could still see a PlayStation release further down the line.

"As it's going to be an exclusive title on Xbox One for some time, we'd like to focus on completing the Xbox One PUBG for now," said Kim. "If we have the opportunity, the final goal would be to launch the title on every platform."

With over 26 million units sold on PC and a peak concurrent player count in excess of three million, the meteoric rise of PUBG is undeniable and Kim's aspirations for the brand seem more inevitable than unlikely at this point.