Ubisoft is top seller in Amazon Black Friday sales

Ubisoft was the best-selling publisher during Amazon's Black Friday weekend, with five titles in the top 20 for the three days November 23-25.

According to data from Cowen & Company, Just Dance 4 for the Wii and Assassin's Creed III for the Xbox 360 were the two best-selling games with Microsoft's Halo 4 third - despite an average discount of only 3 cents for the platform exclusive.

Games in the Just Dance series have topped the Black Friday weekend sales list at Amazon.com for the past three years.

Black Friday sales are a strong indication of publisher performance during December in the US, a month that accounts for around 25 per cent of annual video game software sales.

Take-Two's Borderlands 2 was the most heavily discounted title, selling at an average of $31.66. Other heavily discounted games included Activision's Skylanders Giants for the Wii ($26.33 off) and EA's Madden FIFA Soccer 13 and Madden NFL ($25 off).

Estimated top selling video games on Amazon.com, November 23-25

• Just Dance 4 (Wii)
• Assassin's Creed III (Xbox 360)
• Halo 4 (Xbox 360)
• Assassin's Creed III (PS3)
• Dishonoured (Xbox 360)
• Madden NFL 13 (Xbox 360)
• FIFA Soccer 13 (PS3)
• FIFA Soccer 13 (Xbox 360)
• Call of Duty: Black Ops 2 (Xbox 360)
• Just Dance 4 (Xbox 360)
• Madden NFL 13 (PS3)
• Borderlands 2 (Xbox 360)
• Call of Duty: Black Ops 2 (PS3)
• Dishonoured (PS3)
• Gran Turismo 5 (PS3)
• Dance Central 3 (Xbox 360)
• Skylanders Giants (Wii)
• God of War Saga (PS3)
• Just Dance 3 (Wii)
• Lego Lord of the Rings (Xbox 360)