Sony signs O2 screen deal

The O2 will become home to a PlayStation certified gaming zone thanks to a new partnership between the London venue and Sony.

As Sony's official Screen Partner Sony will supply 280 Bravia televisions to the venue, as well as PlayStations and Vitas so visitors to the O2 can get hands on with the consoles.

"The Official Screen Partnership with The O2 represents a true Sony United showcase of our best technology, content and brand experiences, and a platform via which Sony's full entertainment proposition can be most effectively demonstrated to our customers," said Sonys GM of brand and consumer marketing Matt Coombe.

"Sony's connected devices offer a much richer experience for our customers and, combined with some of the best content available, that experience also looks and sounds better than ever before."

The O2 sees around 8 million visitors a year, and features an indoor arena, exhibition spaces, a club and a cinema. Sony Music and Sony Pictures will also contribute content.

"There are obvious synergies between a global entertainment brand like Sony and an internationally recognised music and entertainment venue like The O2, so we're delighted that we've been able to form this partnership," added SVP of Europe for AEG Global Partnerships, Paul Samuels.

"At The O2 we're always looking for ways to improve and enhance the visitors' experience and Sony's proposition will provide The O2 with state-of-the-art audio visual technology and a unique fan interaction experience."