Bobby Kotick joins board of directors at Coca-Cola

Activision Blizzard CEO Bobby Kotick has joined the board of directors at Coca-Cola.

Kotick purchased a stake in Activision in 1990. He was elected CEO in 1991, and is widely regarded as the driving force behind its subsequent rise to become the industry's most profitable publisher.

"Bobby brings an entrepreneurial mindset and a high level of financial literacy and digital knowledge to our company," said Coca-Cola CEO and president Muhtar Kent in a statement.

"His global brand expertise and insight will be invaluable as we continue to grow our business and invest in enhancing our digital engagement with consumers and customers around the world."

Kotick also served on the board of directors for Yahoo from 2003 to 2008.